
Original Target Logo
1962-1967
On May 1st, 1962, the Dayton Company opens their first discount retail store, Target.
The Dayton Company traces their roots to the Goodfellow Dry Goods Store opened in downtown Minneapolis in 1902.
The company prospered as a traditional downtown department store for over 60 years and in the 1950s began to expand to suburban shopping malls.
John Geisse, a Dayton’s employee, suggested opening upscale discount stores in the suburbs. The company and its board were originally hesitant since their did not want to “cheapen” their brand. The name Target was used to prevent customers from associating the discount store with their traditional department stores. Geisse would go on to founded the Venture chain and the Warehouse Club.
While having my bad experience in the bookstore two days ago, I spotted a travel book that looked interesting but that I decided to take a pass on. Once I got home, I realized that the book would have been a welcome addition to my travel library and I decided I should go ahead and buy it. This called for a return to the scene of the crime.



Having enjoyed success selling hoops skirts for 11 years, brothers Joseph and Lyman Bloomingdale decided to open their own shop. On April 17th, 1872, Bloomingdale’s opens their Great East Side Bazaar on East 56th Street in NYC.

