One of the joys of a good road trip is getting well away from the interstates and onto the blue highways of William Least-Heat Moon fame. It is on just such roads that my wife and I found ourselves on a recent trip to Death Valley.
Klamath Grill (highly recommended for breakfast or lunch)
As we drove through southern Oregon, the clock was approaching lunchtime and we were beginning to feel a bit hungry when we heard a radio ad for the Klamath Grill on Main Street in Klamath Falls. The ad made it sound like a great local place to stop for lunch. We were not disappointed.
This breakfast and lunch spot serves up a nice variety of diner favorites along with some chef specialities such as Swedish Pancakes, Dutch Babies and a Cranberry Club Sandwich.
Waiting for my Huevos con Chorizo to arrive, I picked up a table topper to read. Anyone who has eaten at a small town diner might recognize these simple booklets with local history, bad jokes, trivia and area advertisements to read while waiting for your food.
As I was reading through the booklet, I ran across a reference to the “only solar-powered outdoor store in the US”, The Ledge. Checking my phone, I discovered the store was only several blocks from the diner. So we decided we would walk over to the store and take a look around before heading on to Tule Lake and Susanville.
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I enjoy the message. Neon sign at Alder & Co. in Portland, an upscale boutique with products from around the world, including accessories, home goods & candles.
He was timid, reserved and soft-spoken. We have all run across this type of customer before. It’s challenging to get them to warm up to you, they can be slow to offer information and they can even be hard to hear.
I greeted him and asked him what brought him into the store today. A rather defensive “I just came in to look” was his response. So I told him to look around and that I would check back in a few minutes if he ran across any questions and then I set off to help others who had just entered the store.
As I circled back to him after a few minutes, it was clear to me that he that he truly was looking for something specific as he studied the hang tags and pulled garments off racks to look at. It seems that he had needed some time to decompress and check things out on his own terms when he first entered our store. I re-approached him.
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Saw this on Saturday at Western Bike Works in Portland.
“…and they blow off steam by spending money. Happily, there is retail at every turn so the crowd doesn’t lack for buying opportunities, and it’s the same everywhere Bravo had been, the airports, the hotels, the arenas and convention centers, in the downtowns and the suburbs alike, retail dominates the land. Somewhere along the way, America became a giant mall with a country attached.”
-from Billy Lynn’s Long Halftime Walk by Ben Fountain
With this simple display, Porch Light captures the mind, the heart and the hands of their customers. Well done!