In retail history


Original Target Logo 1962-1967

Original Target Logo

On May 1st, 1962, the Dayton Company opens their first discount retail store, Target.

The Dayton Company traces their roots to  the Goodfellow Dry Goods Store opened in downtown Minneapolis in 1902.

The company prospered as a traditional downtown department store for over 60 years and in the 1950s began to expand to suburban shopping malls.

John Geisse, a Dayton’s employee, suggested opening upscale discount stores in the suburbs. The company and its board were originally hesitant since their did not want to “cheapen” their brand. The name Target was used to prevent customers from associating the discount store with their traditional department stores.  Geisse would go on to founded the Venture chain and the Warehouse Club.

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