The Dance

discofox_grundschritt

I saw the two of them square off – the salesperson and the customer, the adversary and their opponent.  Even though I have seen this subtle encounter many times before, I never pass up a chance to watch.  For the Dance was about to begin.

What is the Dance?  It is the name that I gave to the movement that salespeople and their customers go through trying to find a comfortable place and distance to interact.

Typically when two people talk,  they stand approximately an arms distance away from one another.  If they are close friends, they may stand closer.  If there is a power differential between them, the person with less power may stand a bit further away.  The distance is never discussed by the talkers but rather it is set as the two talkers position themselves.

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Grabbing their attention.

Door handles of the DQ Grill & Chill in Bend, OR

Door handles of the DQ Grill & Chill in Bend, OR

Almost as iconic as the trademarked curl on the top of their cones is Dairy Queen’s red spoon.

It is a stroke of branding genius that DQ restaurants are beginning to adorn their stores with oversized red spoon as door pulls.   This photo was taken last weekend in Bend OR.  I always appreciate themed door pulls at specialty stores.  The pulls are a great way to create a positive customer impression!

You do not have to take my word for it.  The red spoon door pulls were featured in LockNet, the website about doors and locks for businesses. See link below.

http://www.locknet.com/lockbytes/custom-door-hardware-boosting-your-brand/

 

 

Another way not to coach

by Polylerus

by Polylerus

I stopped in national chain store at the mall the other day, drawn in by the signs in by the many promotional signs in the window.

Standing near the front of the store, an employee was working with a customer as a smiling manager approached.  Without so much as an introduction, the manager asked the customer, “Did he mention the sales going on?”

“Not yet,” responded the somewhat bewildered customer.

Turning to the employee, the manager continued, “I can’t believe you haven’t mentioned the promotions even after our huddle this morning. Jesus!”

At this point, I didn’t want to see any more and left the store.  I think the customer was thinking the same thing.

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