We have all been there. Walking by a playground, a college campus, a beach or schoolyard, when we hear the call’ “A little help?”
We all know how to respond. We immediately search the area for an errant ball or frisbee that needs to be returned to the person asking for help. Finding the lost item, we toss, throw flip or kick it back to the owner hopefully with some accuracy.
Speaking of brand impressions…I spotted these door pulls near the REI I visited in the previous post.
I am very fond of using door pulls to create a brand impression for visitors. Nice job BK!
On a recent visit to an REI store, I ran across this interesting display.
Up on a wall was a 1980’s frame pack from Eastern Mountain Sports. I understand the desire to have an authentic display, but to use another brands pack seems odd.
They missed the opportunity for an REI brand impression on the wall. With a company that has been around since 1938, you think they could come up with an old REI pack.
The Observant Customer 