This time from Baskin-Robbins.
We have all been there. Walking by a playground, a college campus, a beach or schoolyard, when we hear the call’ “A little help?”
We all know how to respond. We immediately search the area for an errant ball or frisbee that needs to be returned to the person asking for help. Finding the lost item, we toss, throw flip or kick it back to the owner hopefully with some accuracy.
Speaking of brand impressions…I spotted these door pulls near the REI I visited in the previous post.
I am very fond of using door pulls to create a brand impression for visitors. Nice job BK!
On a recent visit to an REI store, I ran across this interesting display.
Up on a wall was a 1980’s frame pack from Eastern Mountain Sports. I understand the desire to have an authentic display, but to use another brands pack seems odd.
They missed the opportunity for an REI brand impression on the wall. With a company that has been around since 1938, you think they could come up with an old REI pack.
The man who changed the way we buy furniture passed away this weekend. Ingvar Kamprad, who started IKEA in 1943, was 91.
Kamprad was a controversial person. Known for his frugality, he also apologized for his interest in the Nazi movement, asking for forgiveness for his ignorance.
His stores were noted for affordability and convenience. Rather than waiting 6-8 weeks for furniture to be delivered, customers simply browsed through the showroom before grabbing their purchases in the warehouse. They may also have enjoyed a dinner of Swedish meatballs or hassle free shopping while their children played in the ball pool.
It was bad enough that two employees were talking on the sales floor while people all around them went unserved, but it was their discussion was what put it over the top.
(I share the story only to illustrate the types of discussions that should not be held on the sales floor.)
The first employee was asking the second one how they had been. The first employee then went on to describe that flu that she had suffered through. She said that several times when she ran to the bathroom she could not decide whether she should bend over or sit down as “it was coming out of both ends!” I expected the other employee to be a bit put off by such a topic on the sales floor within ear shot of customers. Continue reading
A Neighborhood Branch Open until 6pm on Saturday.
I appreciate it when products come with helpful instructions.
This gallery contains 24 photos.
Admission here. One thing that I truly disliked working in retail was steaming clothing. I understand the importance of making clothing look nice and I would do it but I did not like it. I would look for anything to do other than steam clothes, particularly helping customers.
With that being said, I was a bit dumbfounded when I visited a local retailer this past weekend in the middle of the afternoon. I walked in and there were only three other customers so the ratio between customer and employees was 1:1. I was not greeted when I entered as I started to circle the floor. I looked at a book. I tried on a mid layer. I was touching and looking at lots of items. Yet I was never approached nor greeted by an employee.
As I circled through the back of the store, I saw three employees involved in steaming clothes. Three employees with only one steamer. I was not sure what they were busy doing. What ever it was it was more important than helping customers. I am not sure what they were working on but they spent a lot of time talking about what bars they wanted to hit that night. Bar talk also seemed more important than helping customers. I left soon after and while I was inclined to make a purchase when I came in, I found no reason once there to spend money.
Hey folks, customers are more important than:
- Steaming clothes
- Talking about bars
- Invisible tasks that take a team of three