Muji of Japan recently opened a store in a storied retail location. The store is located in the 100 year old Meier & Frank building in downtown Portland returning a “department store” to this respected storefront.
The name is derived from Mujirushi (no-brand) Ryōhin (quality goods), Muji is noted by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or “no-brand” policy.
Inventory includes men’s and women’s clothing, home furnishings, food and stationary items. Also included in the store is a coffee shop and an alteration center.
Walking past Sears today and their front of store display caught my eye. The store in our local mall typically features a Lands End display, so this was not out of the ordinary. What took me by surprise was the marketing of Lands’ End clothing to “spring breakers.”
One I think of spring breakers, I do not think of college students drinking and partying in clothing from Lands’ End. The map features the apparent route one would take from Dodgeville, WI, the headquarters of Lands’ End and Daytona Beach, one of the college hotspots. Maybe if the marketing spoke of spring vacation with the kids and the map destination was Disney, it may be more on target.
When one of your favorite stores opens a new location in your area it can be exciting. That happened recently in Portland. And while it seems strange to write this, we got our own Amazon store.
If you happen to be in the Marais in Paris, you should check out Uniqlo’s store at 39 Rue des Francs Bourgeois.
The building, the former Usine de la Société des Cendres, (translated Factory of the Society of Ashes) was a foundry that reclaimed the scrap from jewelers and metalsmith and was redeveloped into a three-story, 8800 sq. ft. showroom. The store is a new concept for Uniqlo. Along with a selection of its menswear and womenswear collections, the brand also displays books, furniture and accessories; all in an effort to make the store a fashion-forward destination.
This is the 5th location for the company in Paris along with their Comptoir Des Cotoniers locations.
I always appreciate point of sale materials that are both useful and well designed.
I saw this POS display designed for those of us who are a bit “fashioned-challenged” at my local JCPenney. (JCP clearly knows their target audience since not many “fashion-forward” men are shopping at JCP and many of their male shoppers made need some guidance.)
Shoppers do not need to know the lingo of the fashion industry to buy a pair of pants, they can simply look at the illustrations and read the description to decide which pants to buy. Nice job Dockers and JCP.
Too bad it makes no mention of actually taking the pants into the dressing room and trying them on. But that is a different issue.
I found myself downtown earlier than I had expected and I had an hour to kill before I met my wife for lunch so I took the opportunity to wander around a bit. I soon found myself outside of a small boutique that sold upscale clothing for young professional women.
Being a man who is decidedly not young and casually attired, I clearly did not look like the target customer of the store. But it was a wonderfully merchandised store that I just had to check out. So I went.