Wrong Audience?

Walking past Sears today and their front of store display caught my eye.  The store in our local mall typically features a Lands End display, so this was not out of the ordinary.  What took me by surprise was the marketing of Lands’ End clothing to “spring breakers.”

One I think of spring breakers, I do not think of college students drinking and partying in clothing from Lands’ End.  The map features the apparent route one would take from Dodgeville, WI, the headquarters of Lands’ End and Daytona Beach, one of the college hotspots. Maybe if the marketing spoke of spring vacation with the kids and the map destination was Disney, it may be more on target.

Grabbing their attention.

Door handles of the DQ Grill & Chill in Bend, OR

Door handles of the DQ Grill & Chill in Bend, OR

Almost as iconic as the trademarked curl on the top of their cones is Dairy Queen’s red spoon.

It is a stroke of branding genius that DQ restaurants are beginning to adorn their stores with oversized red spoon as door pulls.   This photo was taken last weekend in Bend OR.  I always appreciate themed door pulls at specialty stores.  The pulls are a great way to create a positive customer impression!

You do not have to take my word for it.  The red spoon door pulls were featured in LockNet, the website about doors and locks for businesses. See link below.

http://www.locknet.com/lockbytes/custom-door-hardware-boosting-your-brand/

 

 

Retail @ PDX

I had the opportunity to drive out to the Portland International Airport (PDX) on the December 31st to pick up my wife returning from Vancouver, BC.  Many people dread a trip to an airport particularly if they are not taking off to some exotic place and I would generally consider myself one of those.  I have done enough travel in my time to generally dislike most airports.

But not PDX.  Those of you that have had a chance to use PDX know that it is a pleasant airport with decent parking, a manageable size, quick & friendly TSA security and operated efficiently; all of which adds up to make PDX a great airport.  But you do not have to take my word for it.  Travel & Leisure magazine has named Portland’s airport “The Best Domestic Airport” for four years running and Conde Nast ranked PDX the second best airport for 2016 recognizing it for its local shops.

While in the car, I was listening to Oregon Public Broadcasting that was featuring authors talking about the first adult book the read when they were young that influenced them as a writers today.  One of the interviewed named The Heart is a Lonely Hunter as being most influential to her.  After describing the book, I decided that I would have to get ahold of the book and read it.  Which brings me to the focus of this post.

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Uniqlo in the Marais

uniqloIf you happen to be in the Marais in Paris, you should check out Uniqlo’s store at 39 Rue des Francs Bourgeois.

The building, the former Usine de la Société des Cendres, (translated Factory of the Society of Ashes) was a foundry that reclaimed the scrap from jewelers and metalsmith and was redeveloped into a three-story, 8800 sq. ft. showroom.  The store is a new concept for Uniqlo.  Along with a selection of its menswear and womenswear collections, the brand also displays books, furniture and accessories; all in an effort to make the store a fashion-forward destination.

This is the 5th location for the company in Paris along with their Comptoir Des Cotoniers locations.

 

 

One has to wonder?

dq-bathroom-sign

Returning from a backpacking trip last weekend, I stopped in at a Dairy Queen restaurant for a quick lunch. (You really can’t beat the “5 Buck Lunch.”)

I made a quick trip to the bathroom to wash up before eating and while drying my hands I read this sign on the paper towel dispenser. We have all seen these “Wash your hand” signs but I had never read one carefully.

Two things jumped out to me from the sign.

First, the idea that employees must wash their hands twice.  Shouldn’t one thorough washing do the trick?  And if an employee does not do a good job the first time they wash, what makes public health officials think a second washing will do the job?

Secondly, the last line of the sign states,” A placard containing this section shall be posted in all toilet rooms” of any restaurant, bed & breakfast facility or temporary restaurant.  I do not remember seeing this sign posted in any of the finer restaurants of Portland.

If I were to buy furniture today…Part 1

Rooom & Board sign

On a recent trip to Seattle’s University Village (an outdoor shopping mall), my wife and I decided to make a visit to Room & Board Home Furnishings. We have always liked their product and since they are not now located in Portland, this was our chance to check out their latest selections.

When we walked in the front door of the store we immediately saw two employees.  They were  strategically positioned next to the front of store featured furniture display  and at the edge of the drive aisle leading around the store. I assumed that they were there to greet customers entering the store.  That was a rash assumption.

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