I always appreciate point of sale materials that are both useful and well designed.

I saw this POS display designed for those of us who are a bit “fashioned-challenged” at my local JCPenney. (JCP clearly knows their target audience since not many “fashion-forward” men are shopping at JCP and many of their male shoppers made need some guidance.)

Shoppers do not need to know the lingo of the fashion industry to buy a pair of pants, they can simply look at the illustrations and read the description to decide which pants to buy.  Nice job Dockers and JCP.

Too bad it makes no mention of actually taking the pants into the dressing room and trying them on.  But that is a different issue.