How can you not like a company like this?

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At Moosejaw we want to make shopping as much fun as backpacking the Chilkoot trail, climbing in Yosemite, mountaineering in the Himalayas or playing red rover with the neighbors who you don’t like that much but they’re always ready to play any game in the cul-de-sac so you make do.
If you’re offended by ridiculous commentary don’t click on any of the Moosejaw Madness sections.

-from the Moosejaw website.

You have to admire an outdoor store that does not take itself too seriously.  After all they sell toys to adults and are not transplant surgeons or diplomats from nuclear-armed countries.

Check it out yourself at http://www.moosejaw.com/moosejaw/shop/madness_home____

It’s the drugs talking

img_1738Several years ago, I saw a fascinating TV show on retailing. If my memory serves me correctly, it was called Buyology.  One of the most interesting segments reported on the stress of shopping and Holiday shopping especially.

When you are under significant stress, the body creates the steroid, cortisol, to help you deal with  the situation.  It is your body’s chemical behind the “fight or flight” mechanism.

Another characteristic of cortisol is that you can test a person’s cortisol level using a simple oral swab, so researchers went out and swabbed people’s mouths during stressful events to measure the stress caused by certain events.

The researchers tested combat pilots; it seems they have high stress levels in when being shot at.  (Only a governmental program would spend a lot of money to find that result.) They also tested Holiday shoppers at a major mall the weekend before Christmas.

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