At Moosejaw we want to make shopping as much fun as backpacking the Chilkoot trail, climbing in Yosemite, mountaineering in the Himalayas or playing red rover with the neighbors who you don’t like that much but they’re always ready to play any game in the cul-de-sac so you make do.
If you’re offended by ridiculous commentary don’t click on any of the Moosejaw Madness sections.

-from the Moosejaw website.

You have to admire an outdoor store that does not take itself too seriously.  After all they sell toys to adults and are not transplant surgeons or diplomats from nuclear-armed countries.

Check it out yourself at http://www.moosejaw.com/moosejaw/shop/madness_home____