I was in a favorite cooking store today looking at all sorts of things that I did not need but some how felt I could not live without.  It is part of the attraction of this store.  While there, I had the opportunity to listened in on a conversation between a customer and a salesperson about cookware.  As they approached the fixture the customer said, “This is the type of Calphalon I use” mispronouncing the brand in the process.

“It’s Calphalon” the employee stated rather emphatically while using the common pronunciation.  I was a bit stunned by the strong correction coming from the clerk and anyone could see the annoyance on the customer’s face at being corrected.  I thought to myself that the clerk did not need to correct the customers pronunciation and the correction did not move the service forward.

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