Recommended reading – Hiring Squirrels

hiring-squirrelsPeter Smith shares what he has learned, sometimes the hard way, in Hiring Squirrels 12 Essential Interview Questions to Uncover Great Retail Sales Talent.  He offers sound advice on attracting, interviewing and selecting the best possible salespeople for your retail store.

The book opens with his own personal tale of managing at Tiffany’s, yes, that Tiffany’s.  With great bravado, he stepped into an underperforming store with the idea that he knew exactly what to do to turn the store around.  You will have to read the book yourself for the rest of the story, but this simply tale was what hooked me into reading the rest of the book.  (I will be honest, I do not always read every chapter of the business books I buy.)

The key I took away from this opening chapter is that good retail managers recognize the individuality of the salespeople they employ. Just as all customer are unique people, so are our employees.  Successful managers know what characteristics to look for and nurture in potential sales people.

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In retail history

World's 1st ATM

World’s 1st ATM

As of September 2nd, 1969, the people of the United States no longer had to spend their lunch hour waiting in line or rushing out to the bank before the 5 o’clock bank closing to get access to their hard-earned cash for shopping.

Chemical Bank debuted the first automatic teller machine (ATM) at Rockville Center, New York.  The world’s first ATM was installed by Barclay’s in North London on June, 27th, 1967.

There are now over 425,000 ATMs in use in the United States.

In retail history

Mall of America Sign from WikiCommons The work of Joe Chill 2

Mall of America Sign from WikiCommons
The work of Joe Chill 2

August 11th, 1992, the Mall of America (MOA) opens in Bloomington, MN.

At the time of its opening, MOA was the largest shopping mall in the United States with over 2.5 million square feet of leasable retail space inside a building of 5.4 million square feet.  Over 520 stores operate in the mall and there is space for over 12,000 cars in the parking structures.  11,000 year round employees work in the mall with another 2000 during the Holidays.  MOA generates about $2 billion dollars in economic activity.

Along with the stores, there is the Nickelodeon Universe indoor theme park, the SeaLife Minnesota Aquarium, 24 restaurants, a Mirror Maze, a wedding chapel (that has performed over 7500 weddings), 342 room Marriott Hotel, 500 room Radisson Hotel, a comedy club, Minnesota Children’s Museum and a 14 theater multiplex.

 

 

Am I invisible?

WorthingtonHomeMarket1941

Or are you just ignoring me?

Running some errands on a recent weekday afternoon, I stopped at the Washington Square Mall in Beaverton, Oregon.  I wasn’t shopping for anything specific, I just hadn’t spent much tome in retail spaces as of late.  While in the back of my mind, I was mulling over what I would pack for an upcoming visit to Europe so I was inclined to buy if  a store made me feel welcome and they offered the right product.

My first stop was Dick’s Sporting Goods where I actively shopped in the Golf, Camping, Activewear and Footwear departments along with a deep dive in the clearance racks.  I was never greeted, engaged or even acknowledged by any store staff members.

Macy’s was the next stop where I spent some time checking out men’s clothing and footwear.  Again, nary a nod or a smile from a Macy’s staff member.

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Why invest in a dying industry?

Brick mortar

Why invest in a dying industry?  It is a perfectly valid question.  With headlines screaming about the demise of brick & mortar or the losing battling with Amazon and on-line retailers, why would anyone be opening physical stores?  On-line retailers realize that people like to shop in different ways and multichannel retailers with a strong physical and virtual presence succeed.

So who is investing in the dying industry?  Pure players of e-commerce.  Late last year, Amazon opened their first bookstore in University Village in Seattle and the store has proven quite successful.  (More on that here: http://www.geekwire.com/2016/amazon-books/ ) This is in addition to the showroom they are experimenting with in Seattle.  Newegg is building on the success of their first store (Hybrid Center) in LA with a new store in Richmond Hill, Ont.  Blue Nile, the largest on-line retailer of diamonds, has been adding physical locations with their “webrooms.”

We also continue to see expansion from non-traditional retailers.  Look at Microsoft’s continuing retail store expansion.

Are these retailers creating some new type of brick & mortar stores?  No.  What they are  contributing to is the continued evolution of retail.  After all, catalog showrooms were popular from the 50s into the 80s. with companies like Service Merchandise and Best Products and many of these new “store” are an updated version of the concept.

Brick & mortar is far from dead and with new energy coming from these evolutionary retailers, it will have a long and fruitful future.

 

 

WELCOME TO WALGREENS!!!

Walgreens Lake_Charles_20

“WELCOME TO WALGREENS!,” the recorded announcement echoed throughout the empty 15,000 sq. ft. store.  The announcement was so loud that it startled my wife and myself as we entered the store late in the evening.  It was if the voice of god greeted us to the drug store.  I commented that I had never run across this before in a store.

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In retail history

UPCEOn June 26th, 1974, a cashier at the Marsh Supermarket in Troy, Ohio ushered in the modern era of retail cashiering when the scanned the first item sold with a Universal product Code or UPC.

The first UPC codes were developed and patented in the 30s and 40s with the first practical attempts to use UPC coming in the 1960s when railroads experimented with multi-color codes for tracking rail cars.  The experiment was not successful and the railroads discontinued their use.

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