What were they thinking?

On a recent visit to an REI store, I ran across this interesting display.

Up on a wall was a 1980’s frame pack from Eastern Mountain Sports.  I understand the desire to have an authentic display, but to use another brands pack seems odd.

They missed the opportunity for an REI brand impression on the wall.  With a company that has been around since 1938, you think they could come up with an old REI pack.