Recommended reading – Selling Retail


Lawhon Bk 1

Many people assemble a “Summer Reading List.” Sometimes these are actual plans that are carried out and other times they are mere wish lists of books that aspire to read.  The types of books that make the list can range from the easy to read and not too taxing books of romance, mysteries and the like.  Others tackle the classics, those books that you should have read years ago but never got around to.  (I recently picked up Three Famous Short Novels by William Faulkner and quickly realized why I never got through them in college.)

So, if you are in retail and are looking for a good read, I recommend Selling Retail Books 1 & 2 by John F. Lawhon.  This classic was first published over 30 years ago and continues to stay relevant and insightful today.

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