S-B-I-A

The Acme Thunderer -The World's Finest Whistle

The Acme Thunderer -The World’s Finest Whistle

One advantage that athletic coaches have over sales managers is their whistle.  When an athletic coach blows the whistle, everything stops and people listen.  More than once I longed for my Acme Thunderer to get the attention of one of my employees when they were messing up on the sales floor.

Ongoing coaching is critical for the development of effective and efficient retail sale people. The ability of managers to effectively communicate with their employees about their performance is often the difference between success and failure of both the employee and the store.

With so many retailers feeling the squeeze on payroll, many store employees receive little or no training before they are set free on the sales floor to see to the needs of the customers.  With limited training, sales people are left to learn, typically through trial and error , on the floor.  With an attentive and observant manager that is willing to coach, the salesperson will develop much quicker.

That is where coaching and SBIA model come in.

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