Poler gained a following for its unpretentious and inclusive approach to high-quality gear and outerwear

There was a time in our lives when “the great outdoors” meant our backyard, the neighborhood park or the woodlands and wetlands that we could walk/bike/skateboard to without getting into too much trouble from our parents. Then, slowly, things began to change.

Now, if an adventure is not epic or extreme, it’s not viewed as worthy. It seems that adventures need to involve exotic locations like Papua or Lapland or an esoteric endeavor such as wing suiting or canyoneering for any credibility. Gone are the days of the simple pleasures of being outside and enjoying life with friends.

Or are they?

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