The “Expert” – Part 2

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This second post on working with experts looks at the customer that perhaps grossly over-estimates their knowledge, is mistaken or is just plain wrong.

Marshall Field supposedly said “The customer is always right.” This is a great way to proceed with your customers unless they are wrong.

In these situation, you can turn to Aleister Crowley and his less famous quote for guidance “The customer is usually wrong but statistics indicate that it doesn’t pay to tell him so.”  So, what do you do when the customer is wrong?  The key when working with pseudo-experts is to be patient, gentle and respectful.

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