Leon Leonwood got it right


I received a mail-order catalog yesterday, a common occurrence in my home.  Like most homes,  catalogs make their way quickly to the recycling bin.  Some unopened, others just skimmed and a select few actually read.

The third page of L. L. Bean’s “The Spring Collection” catalog caught my attention and reminded me why I admire them as a retailer.  The page contained a quotation from L. L..

“L. L. himself always said that he didn’t consider a sale complete ‘until goods are worn out and the customer is still satisfied.'”

He got it right.

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