I received a mail-order catalog yesterday, a common occurrence in my home. Like most homes, catalogs make their way quickly to the recycling bin. Some unopened, others just skimmed and a select few actually read.
The third page of L. L. Bean’s “The Spring Collection” catalog caught my attention and reminded me why I admire them as a retailer. The page contained a quotation from L. L..
“L. L. himself always said that he didn’t consider a sale complete ‘until goods are worn out and the customer is still satisfied.'”
He got it right.