Just one of the reasons they are so successful

Version 2

Apple has wonderful stores and great product and many companies share these traits.  What sets them apart from many is their service.

January 2nd.  5 minutes before opening. 28 degrees. 25 mph wind. While the rest of the staff is being briefed on the day, two Apple employees are out in front of the store already serving the growing crowd.

That is service.

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