I recently completed my relocation to the Bay area and was excited to see both a used and a new bookstore in my neighborhood. Today, I got off work early, so I headed out to check my new bookstores.
The first was a used bookstore with high quality hardcovers, mostly pre-1960. The owners were welcoming and friendly. I bought a number of books there.) I will write about them in a future post.
The second was bookstore featuring mostly new books. I spotted Sam Shepard’s bio and a local walking map, picking them up I headed to the cashier. The cashier greeting me and scanned the books. Then she asked, “Are you a member of our readers club?”
Interested, I replied,”No, I am new to the neighborhood.”
What I expected was her to launch into a pitch for the readers club to which I would have dutifully signed up. Her response was to say “Oh” and had me my change. I walked away confused.
Could she at least tried to promote the readers club. All to often retailers miss the easy marks.