Guanggun Jie

singles-day-500x376-500x360

Today, 11/11, is Singles Day or Guanggun Jie.  The name derives from the four “1”s from the date that represent an individual that is alone.

Singles Day celebrates being single and is celebrated with other singles and is very popular with young Chinese.

Tracing its roots to 1993, the original celebrations were held at a number of universities in the Nanjing area of China.  The students took this celebration with them when they finished at the universities and entering the workforce across the country.  The day was further popularized by the expansion of the internet in China.

Seizing an opportunity, retails began to promote the idea of giving gifts to oneself as part of the festivities.  Alibaba trademarked the term “double eleven” as part of their sales promotion.  In 2015, Singles Day sales set a record for on-line sales at $14.32 billion.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s