In retail history

Piggly-wigglyOn September 6, 1916, Clarence Saunders launched the self-service grocery store revolution in the United States by opening his Piggly Wiggly store, at 79 Jefferson Street in Memphis, Tennessee.

Customers entered though their characteristic turnstile at the entrance and then selected goods for themselves from the shelves and paid cash. The store was the first grocery store to use check out aisles in the front of the store, pricing on all items on the shelves and later developed the first shopping carts to aid in shopping. Piggly Wiggly created elaborate aisle displays and arranged the store so customers would travel down all the aisles and view all the merchandise.

Saunders was granted a patent in 1917 for the “Self-Serving Store” concept. Self-serve became so popular that throughout the 1920s & 30s, many grocery and other types of stores converted to self-serve.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s